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The Library: Research Visibility

Research visibility

Increasing your research visibility enables you to build your identity as a researcher and can increase engagement and citations. It helps ensure you receive credit for the work you create and publish.

Staff profile

Your Leeds Beckett staff profile is a key resource for communicating your research and teaching expertise and to highlight important outputs.

How to create or update your staff profile 

  • The introduction, current teaching and research interests sections are managed by the Digital Team and can be created/updated using their Jotform.
  • The Selected Outputs section is managed via your Symplectic account. This FAQ explains how to change which outputs are displayed. 


ORCiD  provides a persistent digital identifier that distinguishes you from other researchers and ensures your research outputs and activities are correctly attributed to you. It is integrated into many systems used by publishers, funders and institutions and supports automatic links among all your professional activities.

Benefits of having an ORCiD:

  • Improves discoverability
  • Connects your work
  • Eliminates name ambiguity
  • Stays with you throughout your career
  • Reduces time spent on repetitive data entry by pulling information from other sources

ORCiD is a data source for Symplectic and will help automate identification of your outputs. Symplectic will periodically search ORCiD for your outputs which have a DOI, PubMed ID or Scopus ID.

You can also export the records from your Symplectic account into your ORCiD profile via a BibTex file. For more information see the ORCiD support pages.

Social media

Social media is beneficial for increasing your visibility as a researcher and to create engagement with your work. Using it purposefully and efficiently is key.

Generate impact through social media

Fast Track Impact Social Media Strategy - A template by Prof. Mark Reed for how to avoid wasting time with social media by developing a strategy for what you want to achieve. There are also a range of useful videos and resources on this website.

X (formerly Twitter)

Top tips for using X efficiently:

  • Have separate personal and professional accounts 
  • Automate promotional tweets by using Hootsuite or similar e.g. if you have a new publication out
  • Edit who you follow as your research interests evolve to avoid scrolling through unnecessary content
  • Use your Twitter handle on all presentations and profiles to gain followers 
  • Tag to reach wider audiences e.g.@BeckettResearch

Tiktok and other platforms

Newer social media platforms like Tiktok offer new audiences for your research but it can take time to acquire the skills needed to create content. Consider collaborating with peers or students to communicate your research in creative ways and take a look at researchers on Tiktok for inspiration.

Blogs, podcasts, YouTube and other mediums

These mediums allow you to communicate your ideas and research over a longer form and demonstrate different skills to build new audiences. This can help build networks and increase your impact. Some examples include The Conversation and Beckett Talks.

Google Scholar profile

Creating a Google Scholar account is an easy way to collate and promote your publications and other outputs. Once you have a profile, you can automate updates and notifications and it is useful for tracking your citations. Take a look at existing Leeds Beckett Google Scholar profiles

How to create a profile:

  1. Login into Google using your LBU email address. 
  2. Go to Google Scholar and click on 'My Citations'.
  3. Follow the instructions, adding Leeds Beckett University as your affiliation information.
  4. Add keywords relating to your research and add a link to your LBU staff profile if you have one.
  5. Upload a photo if you want to.
  6. Click 'Next'. 
  7. Add your publications and other outputs. Google will make suggestions based on your name and affiliation. If you have a common name be careful as some content may not be yours. If you don't want certain outputs/publications on your profile, you do not have to select them.
  8. If any publications are missing, search using article titles or DOIs. You can also add missing publications manually if necessary. 
  9. Make your profile public so that your publications will be easily discoverable and visible.