Data analysis is an ongoing process that should occur throughout your research project. Suitable data-analysis methods must be selected when you write your research proposal. The nature of your data (i.e. quantitative or qualitative) will be influenced by your research design and purpose. The data will also influence the analysis methods selected.
We have interactive workshops available to help you develop skills related to doing research, such as data analysis, writing literature reviews and preparing for dissertations. Find the recordings on the Skills for Learning Workshops page.
We have online academic skills modules within MyBeckett for all levels of university study. These modules will help your academic development and support your success at LBU. You can work through the modules at your own pace, revisiting them as required. Find out more from our FAQ What academic skills modules are available?
Broadly speaking, 'statistics' refers to methods, tools and techniques used to collect, organise and interpret data. The goal of statistics is to gain understanding from data. Therefore, you need to know how to:
There are a number of statistical methods you can use to analyse data. Choosing an appropriate statistical method should follow naturally, however, from your research design. Therefore, you should think about data analysis at the early stages of your study design. You may need to consult a statistician for help with this.
Tips for working with statistical data
Top tips! Try inventing or generating the sort of data you might get and see if you can analyse it. Make sure that your process works before gathering actual data. Think what the output of an analytic procedure will look like before doing it for real.
(Note: it is actually difficult to generate realistic data. There are fraud-detection methods in place to identify data that has been fabricated. So, remember to get rid of your practice data before analysing the real stuff!)
Software packages can be used to analyse and present data. The most widely used ones are SPSS and NVivo.
SPSS
SPSS is a statistical-analysis and data-management package for quantitative data analysis. Click on ‘How do I install SPSS?’ to learn how to download SPSS to your personal device. SPSS can perform a wide variety of statistical procedures. Some examples are:
NVivo
NVivo can be used for qualitative data analysis. It is suitable for use with a wide range of methodologies. Click on ‘How do I access NVivo’ to learn how to download NVivo to your personal device. NVivo supports grounded theory, survey data, case studies, focus groups, phenomenology, field research and action research.
NVivo can:
Miles and Huberman (1994) point out that there are diverse approaches to qualitative research and analysis. They suggest, however, that it is possible to identify 'a fairly classic set of analytic moves arranged in sequence'. This involves:
(Miles and Huberman, 1994.)
Patterns and generalisations are usually arrived at through a process of analytic induction (see above points 5 and 6). Qualitative analysis rarely involves statistical analysis of relationships between variables. Qualitative analysis aims to gain in-depth understanding of concepts, opinions or experiences.
There are a number of different ways of presenting and communicating information. The particular format you use is dependent upon the type of data generated from the methods you have employed.
Here are some appropriate ways of presenting information for different types of data:
Bar charts: These may be useful for comparing relative sizes. However, they tend to use a large amount of ink to display a relatively small amount of information. Consider a simple line chart as an alternative.
Pie charts: These have the benefit of indicating that the data must add up to 100%. However, they make it difficult for viewers to distinguish relative sizes, especially if two slices have a difference of less than 10%.
Other examples of presenting data in graphical form include line charts and scatter plots.
Qualitative data is more likely to be presented in text form. For example, using quotations from interviews or field diaries.
Summary
Information sources are sometimes categorised as primary, secondary or tertiary sources depending on whether or not they are ‘original’ materials or data. For some research projects, you may need to use primary sources as well as secondary or tertiary sources. However the distinction between primary and secondary sources is not always clear and depends on the context. For example, a newspaper article might usually be categorised as a secondary source. But it could also be regarded as a primary source if it were an article giving a first-hand account of a historical event written close to the time it occurred.
Primary sources are original sources of information that provide first-hand accounts of what is being experienced or researched. They enable you to get as close to the actual event or research as possible. They are useful for getting the most contemporary information about a topic.
Examples include diary entries, newspaper articles, census data, journal articles with original reports of research, letters, email or other correspondence, original manuscripts and archives, interviews, research data and reports, statistics, autobiographies, exhibitions, films, and artists' writings.
Some information will be available on an Open Access basis, freely accessible online. However, many academic sources are paywalled, and you may need to login as a Leeds Beckett student to access them. Where Leeds Beckett does not have access to a source, you can use our Request It! Service.
Secondary sources interpret, evaluate or analyse primary sources. They're useful for providing background information on a topic, or for looking back at an event from a current perspective. The majority of your literature searching will probably be done to find secondary sources on your topic.
Examples include journal articles which review or interpret original findings, popular magazine articles commenting on more serious research, textbooks and biographies.
The term tertiary sources isn't used a great deal. There's overlap between what might be considered a secondary source and a tertiary source. One definition is that a tertiary source brings together secondary sources.
Examples include almanacs, fact books, bibliographies, dictionaries and encyclopaedias, directories, indexes and abstracts. They can be useful for introductory information or an overview of a topic in the early stages of research.
Depending on your subject of study, grey literature may be another source you need to use. Grey literature includes technical or research reports, theses and dissertations, conference papers, government documents, white papers, and so on.
Before using any generative artificial intelligence or paraphrasing tools in your assessments, you should check if this is permitted on your course.
If their use is permitted on your course, you must acknowledge any use of generative artificial intelligence tools such as ChatGPT or paraphrasing tools (e.g., Grammarly, Quillbot, etc.), even if you have only used them to generate ideas for your assessments or for proofreading.
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