Provides full text for more than 2,300 journals, including full text for more than 1,100 peer-reviewed titles. This database provides full text back to 1886, and searchable cited references back to 1998. Full text coverage in all disciplines of business including marketing, management, MIS, POM, accounting, finance and economics. This database is updated daily.
Type the name of the industry in the search box and ensure you limit your search to Industry Profile in the Publication Type box on the right of the screen.
Offers guidelines on advertising best practice and evidence and insights from the world's leading brands.
Also publishes leading journals including Admap, Market Leader, the Journal of Advertising Research and the International Journal of Market Research.
Statistics portal, allowing you to access a wide variety of statistics, and download them as images, Powerpoint presentations or Excel spreadsheets. Includes comprehensive support information, allowing you to fully get to grips with the data and place it in context.
Marketing data from around the world.
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