Offers guidelines on advertising best practice and evidence and insights from the world's leading brands.
Also publishes leading journals including Admap, Market Leader, the Journal of Advertising Research and the International Journal of Market Research.
MarketLine contains global market research and company analysis reports covering sectors including consumer goods, finance, food and drink and technology. Contains PESTLE Country Analysis reports for the top 50 countries in the world (GDP) and PEST country analysis of the top 100 countries (GDP). Access SWOT analysis for many major companies, just type the company name in the search box. You can also search by industry.
Extensive reports and data on the entertainment industry, giving forecasts, integrated audience insights and global trend analysis. Particularly useful for research within music, television, gaming, media and marketing.
Market research reports in UK, European and US consumer markets. Mintel includes trends, statistics, news, information on brands and companies, and demographic data on a range of sectors. Please note Mintel has a 200 concurrent user license.
